Privacy & General Principles
MSM Study FZ-LLC (we, us, our) is committed to safeguarding your privacy and ensuring the security of your personal information. We take the protection of data from all our clients and website users seriously and implement appropriate measures to handle it responsibly.
Address: Dubai, Dubai Media City, Knowledge Park, DQuarters DMC5
Phone: +420 228 880 460
Our Privacy Policy governs all forms of processing where we act as a data controller or joint controller — including the collection, use, transfer, storage, and deletion — of personally identifiable information (PII), meaning any data that can be used to identify an individual, along with any associated details. This policy applies to data collected through any channel, both actively and passively, from individuals worldwide.
Please read this policy carefully to understand what information we may collect, how we use it, and your rights regarding that use.
When processing personal data, we are guided by the following principles:
- We will collect data only for specific, clearly defined purposes, which will be explained at the point of collection.
- We will only collect data necessary to fulfill those purposes and no more.
- We will process your personal data only if we have a legitimate business reason to do so — such as managing your enrollment or responding to an inquiry.
- We will not use your data for any other purpose without your prior consent, unless otherwise stated in this policy.
- We will regularly verify and update your data, and honor any requests for correction or updates.
- We will maintain high technical standards to ensure the security of your personal data.
- We will not retain personally identifiable data for longer than necessary to achieve the stated purposes, unless a longer retention period is required by law.
Information We Collect
We may collect your personal information in the following situations:
- When you apply to join a course or program offered by MSM Study FZ-LLC
- When you contact us through our website, email, phone, in person, or via social media
- When we collaborate with you on a commercial basis
- When you post on our social media platforms, website, or blog
Legal Bases for Processing Your Data
Under the General Data Protection Regulation (GDPR), we rely on one or more of the following six legal bases to process your data: Consent, Contract, Legal Obligation, Vital Interests, Public Task, and Legitimate Interests. For full definitions, please refer to the ICO website.
We apply different legal bases depending on the purpose for which we initially collect your data:
- Course-related inquiries and bookings: For data collected during the process of inquiry, application, and enrolment in a course (including related services such as accommodation, airport transfers, insurance, or access to our online study portal), we process your data based on Contract or Legitimate Interest, as necessary for fulfilling your request. Where legally required, we may also process this data under Legal Obligation.
- Marketing and communication: When you sign up for blog updates, newsletters, or agree to receive messages from us on behalf of third parties, your data is processed based on Consent. Occasionally, we may tailor messages using data you have shared with us (e.g., location to notify you of relevant events). If photos or videos are taken during your participation in MSM Study FZ-LLC programs, their use is also subject to Consent.
- Commercial partnerships: For data related to managing relationships with partners such as education agents, government bodies, or schools, we rely on Contract, Legitimate Interest, and Legal Obligation. Communications like newsletters are considered part of our Legitimate Interest in maintaining a productive business relationship.
- Homestay recruitment and coordination: Personal data collected while recruiting or managing homestay providers is processed under Contract, Legal Obligation, and Legitimate Interest, as required to manage and sustain the working relationship.
- Legal proceedings: We may process your personal data when necessary for the establishment, exercise, or defense of legal claims in any jurisdiction. The legal basis is Legitimate Interest, particularly the protection and enforcement of our rights, your rights, or the rights of others.
- Insurance and risk management: Your personal data may also be processed to secure insurance coverage, manage operational risks, or obtain professional legal or financial advice. This is based on our Legitimate Interest in protecting our business operations.
Managing Consent and Data Usage
We aim to make it as simple as possible for you to opt out of any processing based on Consent, provided this does not limit our ability to deliver the core service you have requested.
MSM Study FZ-LLC collects data for a variety of purposes. We ensure that data is either deleted when it is no longer needed, retained only where required for legal reasons, or minimized and securely stored.
We may act as joint processors of personal data in collaboration with our international partners (such as education agents, schools, government bodies, and national sponsors). In these cases, your personal information may be transferred outside of the EU when necessary for the execution of a contract that benefits you directly — which qualifies as an exemption under the 8th principle of the GDPR. While we remain accountable for any data stored or transferred via our own systems, we are not responsible for data processed through our partners’ platforms. However, we require all overseas partners to commit to data security standards aligned with GDPR or equivalent national regulations.
We do not sell your data under any circumstances.
Information Collected via Our Website
We may use the information collected through our website in the following ways:
- To process bookings for MSM Study FZ-LLC courses, services, or products
- To manage applications for employment or participation in our homestay programs
- To create a user profile that allows us to tailor our services to your preferences
- To optimize the presentation of our website content for your device and browser
- To send newsletters or provide updates on products and services you have requested, or which we believe may interest you — where you have given consent to be contacted
- To enable your participation in any interactive features of our website
- To notify you of any updates or changes to our services
External Links from Our Website
Our website may contain links to external websites operated by individuals or organizations outside of MSM Study’s FZ-LLC control. If you choose to follow any of these links, please be aware that these websites have their own privacy policies and terms of use. MSM Study FZ-LLC does not accept any responsibility or liability for how these third-party websites handle your data. We strongly recommend reviewing their privacy policies before submitting any personal information.
Third-Party Integrations
We utilize tools such as Facebook Lead Ads, which may collect personal data through forms displayed on external platforms. When you submit such a form to express interest in our services, your data is automatically transferred to our Customer Relationship Management (CRM) system via the Leads module.
Once received, this personal data is securely stored and used in accordance with this Privacy Policy.
Data Retention
We retain personal data for as long as it is necessary to fulfill the purpose for which it was collected — for example, while you are actively participating in one of our courses or using our services. In most cases, we retain your data for the duration of your engagement with MSM Study FZ-LLC.
After your course is completed or your account is closed, we typically delete personal data. However, in certain circumstances we may retain some information where it is reasonably necessary:
- To comply with legal obligations or law enforcement requests
- To meet regulatory requirements
- To ensure security, prevent fraud, and resolve disputes
- To enforce our Terms and Conditions
- To honor a request to unsubscribe from future communications
Please note that we may retain de-personalized data (data that no longer identifies you) for analytical, research, or reporting purposes after your course ends.
Also, once your course is completed, any personal information you shared with others through our systems will no longer be visible.
Your Rights
Under applicable Data Protection Law, you have the following rights, which you may exercise free of charge:
- The right to access your personal data
- The right to request rectification or deletion of your personal data
- The right to restrict the processing of your personal data
- The right to object to the processing of your personal data
To exercise any of these rights, please contact us at: admission@msmdubai.ae
We will respond to all legitimate requests in accordance with applicable data protection legislation.
Cookies
A cookie is a small text file that includes an identifier (a sequence of letters and numbers) which is sent from a web server to your web browser and stored on your device. This identifier is sent back to the server every time your browser loads a page from our site. Cookies generally do not contain personally identifiable information, but the data we store about you may be linked to information stored in cookies.
MSM Study FZ-LLC uses a functional cookie called “sessionid” to:
- Recognize your browser when you return to our site
- Keep you logged in as you navigate the website
- Temporarily store information during the course application process
This cookie is essential for the proper functioning of our site and does not personally identify you.
We also use cookies set by third-party service providers. These may be stored on your device when visiting our website, and are used solely for functional and analytical purposes:
- Google Analytics – to analyze website usage
- Facebook – to enable like and share features
- YouTube – to embed videos on our site
These cookies do not store personally identifiable information. To learn more, you can review the respective privacy policies of these providers.
You can manage your cookie preferences using your browser settings. For instructions on how to block or delete cookies, please refer to the links below:
Please note: blocking cookies may negatively affect your experience and prevent you from using certain features on our website.
Concerns or Complaints
If you believe that any personal data we hold about you is inaccurate, or you wish to submit a data access request, or have concerns about how we handle your information, please contact us initially at: admission@msmdubai.ae . We will do our best to address your issue promptly and informally.
All formal complaints will be handled in accordance with the applicable statutory guidelines.